About the job
Job Description
Job Title
Senior Product Manager • China Platforms (Mini Programs & Web/App)
Location
Hainan, China
About the Role
As a Senior Product Manager • China Platforms, you will own and drive the product strategy and execution for MOVE's China-facing digital ecosystem -• including WeChat Mini Program, Alipay Mini Program, and MOVE's websites and mobile apps serving China users .
This role requires a strong understanding of China's digital landscape, platform ecosystems, and payment environments. You will work closely with Engineering, Design, Commercial, Marketing, and Partnerships to ensure MOVE delivers a localized, high-performing, and scalable travel experience for China users.
Key Key Responsibilities
- Product Strategy & Platform Ownership
Own the product roadmap for MOVE China platforms (WeChat Mini Program, Alipay Mini Program, Web, App).
Define product vision aligned with China growth strategy and cross-border travel objectives.
Drive localization strategy for China users, including UX, payments, and ecosystem integrations.
Identify growth levers within China's super-app ecosystem.
- Product Development & Execution
Lead end-to-end product lifecycle from discovery to launch and iteration.
Work closely with engineering teams to deliver features across mini programs, web, and app.
Prioritize backlog based on impact, feasibility, and China market relevance.
Ensure high-quality execution, platform compliance, and scalability.
- Ecosystem & Platform Integration
Drive integration with WeChat ecosystem features (login, wallet, social sharing, customer engagement tools).
Manage Alipay integrations including wallet incentives, payment flows, and promotional campaigns.
Partner with China commercial and partnerships teams to align product initiatives with campaigns and tourism board collaborations.
Ensure compliance with China regulatory Requirements where applicable.
- Data, Growth & Optimization
Monitor KPIs including acquisition, conversion, retention, and transaction success rates.
Conduct A/B testing and optimize user journeys within mini program constraints.
Leverage analytics to improve performance across platforms.
Work with data teams to build dashboards and insights specific to China users.
- Cross-Functional & Stakeholder Management
Act as the single product owner for China platforms.
Collaborate with engineering, design, marketing, legal, and external partners.
Present roadmap updates and performance reports to leadership.
Ensure alignment between China operations and regional MOVE strategy.
Required Qualifications & Experience
Essential
6+ years of experience in Product Management.
Experience managing products within China digital ecosystems (WeChat, Alipay, or similar super-app environments).
Strong understanding of Mini Program architecture and platform constraints.
Experience with consumer-facing digital products (OTA, e-commerce, fintech, or marketplace preferred).
Solid understanding of APIs, microservices, and platform integrations.
Experience working in Agile development environments.
Strong analytical mindset with experience using data to drive decisions.
Excellent communication skills in English and Mandarin .
Preferred
Prior experience in TravelTech, OTA, cross-border commerce, or digital payments.
Experience launching or scaling products within China market.
Familiarity with Tencent and Ant ecosystem commercial tools.
Experience working in fast-scaling startups or regional tech platforms.
Why Join AirAsia MOVE?
Be part of MOVE's China expansion journey.
Shape cross-border travel technology connecting China and ASEAN.
Work on high-impact platforms within WeChat and Alipay ecosystems.
Collaborate with regional and global stakeholders.
Play a key role in building MOVE's long-term China growth strategy.
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Fu Ze MOVE Zhong Guo Ping Tai Chan Pin Lu Xian Tu (Wei Xin Xiao Cheng Xu , Zhi Fu Bao Xiao Cheng Xu , Web, App).
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Tui Dong Yu Wei Xin Sheng Tai Neng Li De Zheng He (Deng Lu , Wei Xin Zhi Fu , She Jiao Fen Xiang Ji Yong Hu Yun Ying Gong Ju ).
Guan Li Zhi Fu Bao Sheng Tai Zheng He ,Bao Gua Qian Bao Ji Li , Zhi Fu Liu Cheng Ji Ying Xiao Huo Dong Zhi Chi .
Yu Zhong Guo Shang Ye Ji He Zuo Huo Ban Tuan Dui Xie Zuo ,Shi Chan Pin Gui Hua Yu Shi Chang Huo Dong Ji Wen Lu He Zuo Xiang Mu Bao Chi Yi Zhi .
Zai Gua Yong Qing Kuang Xia Que Bao Fu He Zhong Guo Xiang Guan Jian Guan Yu He Gui Yao Qiu .
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Jian Kong Guan Jian Zhi Biao (Yong Hu Huo Qu , Zhuan Hua Lu , Liu Cun Lu Ji Jiao Yi Cheng Gong Lu ).
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Zuo Wei Zhong Guo Ping Tai De Chan Pin Wei Yi Fu Ze Ren (Product Owner).
Yu Gong Cheng , She Ji , Shi Chang , Fa Wu Ji Wai Bu He Zuo Huo Ban Xie Zuo Tui Jin Xiang Mu .
Xiang Guan Li Ceng Hui Bao Chan Pin Lu Xian Tu Jin Zhan Yu Ye Wu Biao Xian .
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Ren Zhi Zi Ge Yu Jing Yan Bi Bei Tiao Jian 6 Nian Yi Shang Chan Pin Guan Li Jing Yan .
Ju Bei Zhong Guo Shu Zi Sheng Tai Chan Pin Jing Yan (Wei Xin , Zhi Fu Bao Huo Lei Si Chao Ji Ying Yong Huan Jing ).
Shen Ru Li Jie Xiao Cheng Xu Jia Gou Ji Ping Tai Xian Zhi .
You Mian Xiang Xiao Fei Zhe De Shu Zi Chan Pin Jing Yan (You Xian Kao Lu OTA, Dian Shang , Jin Rong Ke Ji Huo Ping Tai Xing Chan Pin ).
Shou Xi API, Wei Fu Wu Jia Gou Ji Ping Tai Ji Cheng .
Ju Bei Min Jie Kai Fa (Agile)Gong Zuo Jing Yan .
You Xiu De Shu Ju Fen Xi Neng Li ,Neng Gou Yi Shu Ju Qu Dong Jue Ce .
You Xiu De Zhong Ying Wen Gou Tong Neng Li .
You Xian Tiao Jian Ju Bei TravelTech, OTA, Kua Jing Dian Shang Huo Shu Zi Zhi Fu Jing Yan .
You Zhong Guo Shi Chang Chan Pin Shang Xian Huo Gui Mo Hua Jing Yan .
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You Gao Su Cheng Chang Xing Chu Chuang Gong Si Huo Qu Yu Ke Ji Ping Tai Jing Yan .
Wei Shi Yao Jia Ru AirAsia MOVE?
Can Yu MOVE Zhong Guo Shi Chang Tuo Zhan De Zhong Yao Jie Duan .
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Shen Du Can Yu Wei Xin Yu Zhi Fu Bao Sheng Tai He Xin Ping Tai Jian She .
Yu Qu Yu Ji Quan Qiu Tuan Dui Xie Zuo Gong Chuang Ying Xiang Li Xiang Mu .
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