Executive, Social Media Content

    AirAsia
    Kuala Lumpur - RedQ
    View Company Profile

    About the job

    Job Description

    We're looking for a hands-on Social Media Executive who can do it all -• from planning content calendars to picking up a camera and editing the final cut. This is a hybrid content + strategy role, ideal for someone who thinks like a creator and executes like a marketer. Fluency in Chinese (Mandarin) is required to manage content and engagement for our Chinese-speaking audience.

    Key Key Responsibilities Plan, create, and schedule content across social platforms Shoot photo and video content using DSLR/mirrorless cameras and mobile setups (lighting, framing, audio) Edit videos and photos using tools like Adobe Premiere Pro, CapCut, Final Cut Pro, or Photoshop/Lightroom Write and manage bilingual captions, posts, and community responses in English and Chinese Monitor trends, hashtags, and platform algorithm changes to keep content fresh and relevant Track performance metrics (engagement, reach, follower growth) and adjust strategy accordingly Collaborate with marketing, design, and product teams on campaigns and launches Stay on top of content calendars, deadlines, and posting schedules

    Requirements

    1-3+ years of experience in social media management or content creation Fluent in spoken and written Chinese (Mandarin) and English Hands-on experience shooting and editing photo/video content Proficiency in editing software (Premiere Pro, CapCut, Final Cut Pro, Photoshop, or similar) Strong understanding of social media platforms popular in both Western and Chinese markets Creative eye for visual storytelling and trend awareness Excellent organizational and time-management skills Comfortable working independently and managing multiple projects at once

    Posted
    Jul 28, 2026
    Source
    Official Careers Website
    Discovered by
    TraviationX Picks